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Media Planning

We pride ourselves on client partnerships. Our studied understanding of business objectives, coupled with an understanding of immediate client goals, allows us to provide audience and market analysis, as well as KPI targeting to match ambitious outcomes.

Platform Expertise

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Through deep vendor connections, we offer access to a full program of ad options across print, digital, social, programmatic, SEO, out-of-home, OTT, and podcasts.

718’s agency partners offer a best-in-class approach, from brand awareness to call-to-action results. Our seasoned knowledge and proficiency ensures the best possible campaign ROI, regardless of ad medium.

In addition to negotiating rate and ad placements, we are responsible for all media buys, ad trafficking, and set-up and delivery of timely, in-depth campaign reporting.

Campaign Execution

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Execution Support

718 thinks and behaves as an extension of your internal marketing team. Our philosophy is to stay lean but always responsive to the needs of our clients. We know some campaigns require quite a bit of support, while others may just require an alternative perspective, so we maintain the flexibility, and confidence, to staff your campaign with just the right amount of expertise. No more, no less.

Real-Time Analytics

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We’re committed to tracking results as they happen. 718 works with publishers to pay close attention to our clients’ flights, so we take every opportunity to optimize and maximize return on investment, in real time.

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Added Value

Our relationship with publishers is a critical factor to meeting campaign goals. We work with publications to thoughtfully and ambitiously get the most out of every advertising dollar spent. Through additional impressions, improved ad placements or trade opportunities, 718 consistently advocates for increased value on each and every one of our clients’ ad campaigns.

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who we are

PRESIDENT
Spencer is president of 718 Media, which he founded in 2018. Spencer has worked as publisher or in other senior management roles for several internationally-recognized arts publications for more than 15 years.
Ben is an author, editorial writer, and expert in search engine optimization. He blends his writing and marketing skills sets to tell stories online that increase organic search traffic and brand visibility.
Stefanie is a 15-year digital media veteran with more than 10 years experience in ad tech. Stefanie successfully consults for publishers, brands and agencies throughout the industry, helping them achieve their goals.
Paul is an advertising tech veteran with two decades of experience helping media companies, advertisers, and agencies navigate the complex landscape of programmatic advertising.
Tom is an accomplished designer with 20 years experience as executive creative director at a New York-based advertising and strategy firm. He had the privilege to work with 100+ top world visual and performing arts organizations on identity systems, advertising and brand awareness campaigns, and spatial design projects.

Through a creative and considered approach, savvy negotiation, and high-touch, customized solutions, we help power our clients’ extraordinary work across all platforms. Our hybrid, international team is carefully composed to span the life cycle of a campaign— from ideation to planning to execution.